OSHA covers respirable crystalline silica and nothing else: particles at least 100 times smaller than ordinary sand, released by cutting, sawing, grinding, drilling and crushing stone, concrete, brick and mortar. Its page does not discuss household products at all.
The split is not a marketing idea. CDC ATSDR, a federal public health agency, divides silica into two main groups, crystalline and amorphous, and says the most common crystalline type is quartz while amorphous forms turn up in food additives, toothpaste and cosmetics. On the amorphous form it says there are no known health effects at the levels found in the environment or in those commercial products, and that lab-animal work puts it below crystalline silica for harm. It says nothing about cat litter, so neither do we.
OSHA names silica gel as a synonym for amorphous silica and lists a separate carcinogenic classification for it: IARC-3, the lowest category, meaning it is not classifiable as carcinogenic to humans. That is an independent federal listing, not a brand's own claim about its own formula, and it lines up with what the ATSDR page above already says about amorphous silica.