We make this one. Here is what we can prove.
Purrify is an activated carbon additive sold in bags, made by the people who run this review site. That connection is the first thing you should know, so it is the first thing on the page.
We take no commission on this product. Links still carry a sponsored marker because we own it.

- Activated carbon additive sold in bags
- 5.0 Google rating
- Stocked in 40+ pet stores across Canada
Prices, sizes and shipping are set on their site, not here.
Traps odor. Doesn’t mask it.
That is the mechanism activated carbon uses everywhere else it is deployed. How much of a difference it makes in your box is the part we have not measured.
It mixes into the litter you already use
An additive does not replace a litter. It goes in with the one your cat already accepts, following the directions on the bag.
Carbon holds molecules, it does not perfume them
Activated carbon is the same porous material used in water and air filtration. It works by adsorption - holding molecules in its pore structure - rather than covering a smell with fragrance.
Judge it against your own baseline
Change one thing at a time. Same litter, same box, same depth, same scooping routine, and write down what actually changes. An additive should never get credit for fixing a weak base litter.
What we can back up, and what we can’t.
Every litter on this site has a bench row you can inspect. This product does not. Until it does, the 9.6 is an editor’s opinion with our name on both sides of it.
Verified
- Activated carbon additive sold in bags
- 5.0 Google rating
- Stocked in 40+ pet stores across Canada
- Made by the people who run this site
Never measured here
- Dust weighed at the pour
- Clump survival in the drop test
- Granules counted outside the box
- Ammonia readings over 72 hours
- A cost per day we measured ourselves
ReviewCatLitter takes no commission on Purrify links. The sponsored marker stays because the ownership connection does. How this site makes money.
Work out the litter first. That is the number we can measure.
Before adding anything to the box, see what the bag itself costs you over a year. These are our own cost-per-day readings, not a savings claim for an additive we have not benchmarked.
Switching to Frisco by Chewy at $0.30 a day.
Price last checked Sep 2, 2026. Cost per day is what we measured, not a label claim.
Before you buy
Who makes Purrify?
Purrify is made by the people who run ReviewCatLitter.com. That ownership connection is why it is disclosed prominently on this page and on the site's money disclosure page.
Is Purrify cat litter?
No. Purrify is an activated carbon cat litter additive sold in bags. It is a different product type from the full litters in this review catalog.
What Purrify evidence has ReviewCatLitter published?
The site records a 5.0 Google rating and availability in 40+ pet stores across Canada. It has not published the same directly comparable dust, clumping, tracking, or ammonia bench row used for the litter reviews.
Why does Purrify still have a 9.6 score?
The site owner decided to keep the 9.6 editorial score and Editor's Choice badge. It is not presented here as a complete lab-derived score, and it should be reconsidered when directly comparable measurements are available.
Does ReviewCatLitter earn a commission from Purrify links?
No. ReviewCatLitter takes no commission from Purrify links. The links still carry a sponsored relationship marker because the ownership connection remains.
We own this product and earn no commission on the link.